Valcourt, Quebec, March 17, 2011 - With this year's Ultimate Playground Demo Tour, BRP is showcasing its complete product portfolio of Sea-Doo watercraft and boats, Can-Am all-terrain and side-by-side vehicles as well as our unique Can-Am roadsters, Evinrude outboard engines and Ski-Doo snowmobiles.
The Ultimate Playground Demo Tour is set up to provide more BRP products to view, interactive displays, product specialists to answer questions and more time and flexibility to look around, while getting a first-hand experience at actually trying out the product of choice in a controlled and dynamic environment.
"Customers have been asking for a place where they can see all the BRP products at one time and use the units under the conditions they were meant to be enjoyed," stated Yves Leduc, vice-president and general manager for the North America division. "Those who take time out of their busy schedules or travel long distances expect more. We deliver that."
Starting in April in Phoenix, Arizona, the Ultimate Playground Demo Tour will stop in three select U.S. cities, along with one Canadian city. With stops in Orange County, California, Quebec City, Quebec and Detroit, Michigan, the tour will be running up to the fall of 2011. The Ultimate Playground Demo Tour will offer consumers the first chance to see the exciting BRP line-up, up close and personal.
The Ultimate Playground Demo Tour will take place at Irvine Lake in Silverado, CA with sessions open to the public Friday April 22 and Saturday April 23.
The complete Ultimate Playground tour dates, times and locations can be found at
www.BRPdemotour.com. More events could be added to the Ultimate Playground schedule so be sure to go check out the details for your area.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all- terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 90 countries.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, Can-Am, Rotax, E-TEC and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
For corporate information:
Johanne Denault Manager, Corporate Communications BRP 450-532-5173 email@example.com
For demo tour information:
Maryse Messier Manager, Events Marketing BRP 450-532-6131 firstname.lastname@example.org